How Good UI/UX Design Increases Sales: A Real Case Study
Introduction — Why UI/UX Design Matters for Business Growth
any businesses invest in marketing but lose customers because their website:
- Is confusing
- Has no clear purpose
- Lacks trust elements
- Doesn’t guide users to action
Good UI/UX design fixes these problems by improving clarity, usability, trust, and conversion flow.
This case study explains how we redesigned a website for a coach and author to improve user experience and sales performance.
Client Overview — Man Unplugged by John Broadbent
Client: John Broadbent
Website: https://manunplugged.com.au/
Business Model:
- Book sales
- Coaching & mentoring
- Events and speaking
The website’s main goal was simple:
👉 Sell books and build trust around the Man Unplugged mission
However, the existing website was not supporting this goal.
Problems Identified in the Existing Website
Before starting the redesign, we conducted a UI/UX audit and identified several key issues:
1. Website Purpose Was Not Clear
When users landed on the homepage, it was not obvious:
- What the website is about
- What action the user should take
- What product is being sold
This confusion leads to high bounce rates and low conversions.
2. No Strong Call to Action (CTA)
There was no clear CTA guiding users to:
- Buy the book
- Learn about coaching
- Explore events
Without CTAs, users don’t know what to do next.
3. Branding & Colors Were Inconsistent
The colors and visuals did not follow a strong brand identity, which:
- Reduced credibility
- Made the site feel less professional
- Affected emotional connection with users
4. Homepage Content Was Not Structured
Important information was missing or poorly placed:
- Book details were unclear
- Author credibility was not highlighted
- Trust signals were weak
Since the homepage is the first impression, this was a major conversion issue.
UI/UX Strategy — Our Redesign Plan
To improve sales and user engagement, we rebuilt the homepage using conversion-focused UI/UX principles.
1. Clear Hero Section With Product Focus
The first thing users see now is:
- The book cover
- Strong supporting graphics
- A clear message explaining the purpose
- A prominent Call to Action (Buy the Book)
We also added direct links showing where the book is available:
- Amazon
- Booktopia
- Apple Books
This immediately guides users into the e-commerce journey.
UI/UX impact:
- Clear direction
- Reduced confusion
- Faster buying decisions
2. Book Information Section — Helping Users Decide
Before buying, users want clarity.
We added a short, well-structured section explaining:
- What the book is about
- Who the book is for
- How it can positively impact life
This removes hesitation and answers user questions upfront.
UI/UX impact:
- Better understanding
- Higher trust
- Increased purchase intent
3. Video Section — Explaining the Man Unplugged Mission
We introduced a video section where visitors can:
- Understand the mission behind Man Unplugged
- Connect emotionally with the message
- Hear directly from the author
Video builds trust faster than text.
UI/UX impact:
- Strong emotional connection
- Higher engagement time
- Improved credibility
4. Reader Feedback & Testimonials — Building Trust
Social proof plays a major role in conversions.
We added:
- Real reader feedback
- Testimonials from people impacted by the book
This section reassures new visitors that:
👉 “Others trusted this book — and it worked for them.”
UI/UX impact:
- Increased trust
- Reduced buyer hesitation
- Stronger conversion signals
5. Author Introduction — Establishing Authority
People buy from people they trust.
We added a dedicated section about John Broadbent, highlighting:
- His background
- His experience
- His purpose behind the book
This strengthens the personal connection between the author and the reader.
6. Repeated Call to Action — Guiding User Flow
Strategic CTAs were added:
- After book details
- After testimonials
- Near the end of the page
This ensures users always have a clear next step.
UI/UX principle:
Never make users search for what to do next.
7. Articles & Resources Section — UX + SEO Benefit
We added an articles/resources section that:
- Educates users
- Supports the Man Unplugged mission
- Improves SEO through content
This keeps users engaged and helps the website rank organically.
8. Supporting Pages for Complete User Journey
We also structured additional pages to support long-term growth:
- Events
- Coaching & Mentoring
- Testimonials in Media
- Contact
- Order Books
This creates a complete digital ecosystem, not just a homepage.
Results — How UI/UX Design Increased Sales Potential
After the redesign, the website achieved:
- Clear messaging
- Stronger brand trust
- Improved user flow
- Higher engagement
- Better conversion readiness
This case study clearly proves that good UI/UX design directly supports business growth and sales.
For businesses searching UI/UX business growth Mohali, this is a practical example of how design impacts revenue.
Conclusion — UI/UX Is Not Design, It’s Strategy
How Good UI/UX Design Increases Sales. Good UI/UX design is not about colors or layouts alone. It’s about:
- Understanding user psychology
- Guiding decisions
- Reducing friction
- Building trust
- Increasing conversions
If your website is not generating sales, UI/UX may be the missing link.
Want a Conversion-Focused Website?
If you want to:
- Improve website sales
- Increase engagement
- Fix UX problems
- Build a high-performing website
