MAXI LOCKER
We crafted an engaging, visual e-commerce platform to promote the flagship MaxiLock thread line and drive sales to craft retailers.
About
MaxiLockers
MaxiLockers is a leading brand within the textile and crafting industry, primarily known for its high-quality MaxiLock serger thread used by professional and hobby sewers. The client needed a vibrant, product-focused website that serves as a central hub for product information, color guides, and retailer location.
What We Delivered
Dynamic Product Color Visualizer
Implemented a sophisticated visualization tool allowing users to accurately view and compare the hundreds of thread colors available, significantly enhancing product selection and reducing guesswork.
Engaging Visual Storytelling
Developed high-quality product photography and engaging content to showcase the thread in use (e.g., French seams, serged edges), speaking directly to the sewing community.
Retailer Locator & B2B Integration
Created an integrated, user-friendly map and search function to direct consumers to nearby retailers and established a clear B2B section for bulk ordering and distributor inquiries.
Result
Project Impact
The new digital hub successfully reinforced brand loyalty and acted as a powerful sales driver, leading to a substantial increase in retailer locator usage and B2B inquiries for the thread line.
Retailer Locator Usage
90%
B2B Inquiry Conversion
72%
Product Page Engagement
88%
Color Visualizer Interaction
95%
